Sign for advertising and other display



INVEN Uhm/NNW 2 Sheets-Sheet 1 Filed Aug. n.

V E DONNER SIGN FOR ADVERTISING AND OTHER DISPLAY Apnl 14, 1925.

April 14, 1925. 1,533,789

v.,E. DONNER SIGN FOR ADVERTISING OTHER DISPLAY Filed Aug. 1. 1924 2SheetsSheet 2 INVENTCR y@ ORN.

Patented Apr. 14, 1925.

i UNITED STATES PATENT omer...

VYVYAN E. DONNER, O'F NEW YORK, N.

r`'SIGN FOR ADVERTISING AAND OTHER DISPLAY.

, Application tiled A11-gust 1, `1924. Vgenial No. 729,434,

To all /wlwm -z't may concern.: y 1

.Be it known that l, VYvraN E.` DoNNnn, a citizen of the United 'Statesor' America, residing `at borough of yManhattan, city, county, and.State of New York, have invented certain new .and useful Improve` mentin `Signs for Advertising and Other Display, of which the following is aspecification. Y

This invention re-lates to signsjfor advertising, display, publicity.,promotion `and .similar purposes.

Pursuant to the preferred forms olf myv invention, the sign comprises a.stationary or movable pictorial representation, alone or `accompanied bylettering or other descriptive matt-er, for yadvertising or .displayingmerchandise, goods, theatrical or other shows and the like. Suchpictorial representations are formed of multiple, separable parts,superimposed or fitted in or otherwise `assembled or joined 'to' oneanother to form the stationary or movable pictorial representations. Theparts are assembled by. the` use yot suitable securing elements,

`ling, painting with brushes, -or by airbrushl` or other.,methods.`

llhe separabilit-y .of the parts isadvantageous in the manufacture oit'the signs I in quantity, .and in the shipment tot" the parts to 'thelocations of' display, and for disassembly V.for removal -to otherlocations.v

Further features and yobjects of my invention will be more fullyunderstood frein the following detail ,description .and the accompanyingdrawings, .in whichl, l is a-r-ontelevation of a sign showing-diagrammatfically one form ot my .in vention and an advertisement of`any .desirable brand of goods, such `as stockings.;

Fig. 2 is a sectional elevation on line VQL-2 of Fig. l; i

The effects of relie'tl or inta-glio yare F 3 is a top perspective viewof a portion oft the sign shown in Fig. 1,0n an enlarged scale;

Fig. 4C is a top perspective 'view of another `port-ion of the signshownk in Fig. l, onthe same enlarged scale as Fig. 3;

Fig. 5 `is a detail perspective view ot certain individual separatedpartsot the sign shown in Fig. 1, on the same enlarged scale as Figs. 3and i; vand Fig. 6 is a detail perspective view `similar to Fig. f5, butshowing a modiiication.

Referring to the embodiment of my ini vention shown in Fig. l, `the signis typical in vadveii'tis'ement of any `selected make of stockings, asrepresentative oi `a. brand of goods, and it will be understood that thecharacter of pictorial represention and descriptive matter shown in Fig.l is applicable for similar and other types of goods, merchandise,commodities, theatrical and other shows and other things of value.

Referring to the drawings, the particular pictorial representationcomprises the background member, 10, which may be a board integraltorits full length yand width,l or f of,sectionalparts,` or a wall orother form oi? support. Upon the background l0, is

built up the` desired representation ofthe individual parts assembled inaccordance with my invention. y

In the particular pictorial matter ofthe sign illustrated in thedrawings, a. flight ofl steps is formed oft' a part or groups of parts,11, having a thickness, see Fig. 2, applin cable to show the desiredrelief.A Thepictorial representation shown in Fig. l.,- tur-v thercomprises the represen-tation Y12,l of a maiden wearing the advertisedmerchandise,

`and ypreferably in a posture featuring the advertised merchandise.

In .this instance, .thefeature of a stocking 1s emphasized b y `theshowing of one leg, 14, covered by a stocking, and the slipper, 1.5.,`castaway in the flightof the maiden downthe steps, ll. In theparticular representation of the .sign shown in Fig. l, thenameAnnabelle stockings, an arbitrary brand, has been "assumed, :tor whichlpurpose the lettering, 16, `appears as `a` legend on the sign, disposedat Yany sui-table location such as at the top of 'the sign. c

Such lettering, 16, may be for-med of blocked individual letters,integral with ror applied to av suitable base, 17 secured yto thebackground base, 10. v

lseparated from the pannier part, 24, to

The representation, 18, of a` moon, colored blue or green or otherwiseas desired, adds a. touch of ornamentation to the posture of the maiden,12.

The part 12, in representation of the maiden is shown formed ofseparable parts, superimposed or fitted within one another and ofvarying thicknesses to emphasize the desired relief or intaglio effects.Thus, the part, -19, representing the face and the neck of the maiden,12, see Fig. 3, is of a selected thickness to be set in relief relativeto the face of the background base, 10. The part 2O represents the wigof the maiden 12', which is of a proper or selected thickness and asillustrated may be fitted at its marginal line 20a of a suitable curvedcontour to a similarly curved marginal line of the face part 19. The wigpart 20, may be of greater thickness than the face part 19, as

illustrated, whether fitted or superimposed, or the parts 19, 20 may beof substantially the same thickness.

In a like manner, the part, 21, representing the waist of the maiden 12,is selected of a. propervthickness and fitted at its intersecting line22 with the neck portion of the part, 19. The part, 23, inrepresentation of the left arin is of a different thickness from that ofthe waist part, 21, and of the fac-e and neck part, 19.

In the representation, the maiden, 12, is shown holding a pannier,constituted of an individual part, 24, separable from the remainingparts and is selected in thickness 'to effect the desired presentationof being held'by the hand part, 25, representing the left hand, forwhich purpose the hand part, 25, is cut away at its rear face, asindicated at 26, to receive'the scarf part, 24. It will be also notedthat the scarf part, 24, is fitted at its line of contour, indicated at28 to and within the lower portion, 2S), of the arm part, 23. n l

In a like manner, the remainder of the ligure is superimposed or fittedin, or both, relative to the adjacent parts. The skirt part, 30, seeFigs. 34 and 4, is selected of a proper thickness and its lower margin,31, is fitted to the lining part, 32,v of a reduced thickness; the legpart, 14, is shown of a greater thickness than the lining part,

32, but of less thickness than the skirt part 30, to attain the reliefrepresented in the illustration. It will be noted that the lining part,31, is fitted at its marginal line, 34, to the leg part, 14, and thatthe'skirt part 3() is fitted at its front portion 35, to the leg part,14.

In Fig. 5, the arm part, 23, is shown illustrate its hand portion, 25,cut away at 26'to receive within its cut away portion 26 the portion, 27of the pannier part, 24, similarly as shown in Fig. 3.

To attain substantially the samerelief and intaglio effects, such partsmay be assembled as is indicated in Fig.- 6, namely the arm part, 23, tohave its hand part, 36, of a uniform thickness as indicated at 37 andthepannier part, 24, of a uniform but less thickness and cut out asindicated at 38 to receive the arm portion 36 of a greater thickness asindicated at 37, to thereby derive the desired visual effect attained bythe-alternative arrangement shown in Figs. 3 and 5. It will ybeunderstoody `that the background 10 may be colored appropriately of oneor more colors, and may be built of separately colored sections asdesired. The individual sections of the background 1() may be colored ofa single solid color or a plurality of different solid colors.

From the above, it 'will be perceived that the partsof the figure orother pictorial representation applied to the background, are formed ofindividual parts, superimposed or fitted or otherwise compositelyassembled, each part being colored in whole or in portions of solidcolor. The color scheme of the sign as a whole is preferably selected toenhance the desired relief or intagliol effect, and to obtain prominenceof the representation of the goods or merchandise, or of an incident ofa theatrical o r other show, or the like, featured by the sign.

For the purposeof manufacture in quantities, the parts'of the pictorialrepresentation, descriptive matter and adjunct parts,

may be colored by dipping each partin Whole or in portions in thecoloring. The coloring may be applied by brush, or by spraying or by' aso-called air brush, or by stencilling or other suitable methods.

The background may be made of wood, or of sheet or other forms of metaland the like. The parts of the pictorial, descriptive and adjunctrepresentations formed of wood may be shaped by jig-saws,^or rotary sawsand by other suitable methods. vThe parts may be formed of canvas,`cardboard or other paper stock or of moldable cornposition or othersuitable material.

Y' The parts may be assembled atlthe location of display to form thesign by means of nails, screws, wooden or metal pins,

rivets, or by spot-welding, or by application of glue or the like,determined by the nature of4 the materials of the the desired permanenceof instal ation.

The separability of the parts affords simplicity of manufacture andfacilitates the shipment of the-partsfto the locations of assemby. Theparts may ybe sectioned to attain standard sizes when bundledy togetherfor shipment or transportation.

The assembly of the parts may be carried out by the use of diagrams toindicate arts and the respective positions of the parts on the compositesign.

The invention is also applicable for signs having one or more partsmovable relative to other parts or to the background of the sign. i

IVhereas I have described my invention by reference to specific formsthereof it Will be understood that many changes and modifications may bemade Without departing from the spirit of the invention.

I claim:

l. A pictorial representation for advertising and other displaypurposes, comprising a plurality of separate members represent ingseparate parts compositely `forming the pictorial representative,certain of said members being superimposed upon one another, and certainothers of said members having different thicknesses relative to oneanother to attain the desired relief and intaglio effects.

2. A pictorial representation for advertising and other displaypurposes, comprising a plurality of separate members represent- .ingseparate parts compositely forming the `pictorial representation,certain of said members being superimposed upon one another, and saidmembers having thicknesses relative to one another to attain the desiredrelief and intaglio effects, a background and means for securing saidmembers to one another and to said background.

3. A pictorial representation for advertising and other displaypurposes, comprising a plurality of separate members representingseparate parts compositely forming the pictorial representation, certainof said members being superimposed upon one another, and said membershaving thicknesses relative to one another to attain the desired reliefand intaglio effects, a background and removable means for securing'said members to one another and to said background.

4:. A pictorial representation for advertising and other displaycomprising a plurality of separate members representing separate partscompositely forming the pictorial representation, certain of said.members being superimposed upon one another and of differentthicknesses to attain the desired relief or intaglio effects.

5. A pictorial representation for advertising and other displaycomprising a plurality of separate members representing separate partscompositely forming the pictorial representation, certain of saidmembers being fitted in relative to one another.`

and of different thicknesses to attain the desired relief or intaglioeffects.

6. A pictorial representation for advertising and other displaycomprising a plurality of separate members representingr separate partscompositely forming the pictorial representation, certain of saidmembers being superimposed upon one anothei` and other said membersfitted in relative to one another, said members being of differentthicknesses to attain the. desired relief or intaglio effects.

7. A pictorial representation for advertising and other display purposescomprising a plurality of individual members of different thicknesses,certain of said members being superimposed lupon one another andremovable means for attaching said members to one another to compositelyform the pictorial representation.

S. A pictorial representation for advertising and other display purposescompris-` ing a plurality of individual members hav-v ing differentthicknesses, certain` of said members being superimposed upon oneanother, a background and removable means for securing said members toone another and to said background. n

9. A pictorial representation for advertising and other display purposescomprising a background, a plurality of separat-e members of differentthicknesses, said members being individually of solid colors and meansfor securing said members to one another and to the background tocompositely form the pictorial representation.

10. A pictorial representation for advertising and other displaypurposes comprising a background, a plurality of separate members ofdifferent thicknesses, said members being individually of differentsolid colors and means for securing said members to one another and tothe background to compositely form the pictorial representation.

ll. A pictorial representation for advertising and other displaypurposes, comprising a plurality of separate members representingseparate parts compositely forming i the pictorial representation,certain of said members being superimposed upon and interfitted With oneanother, and said members having thicknesses relative to one another toattain the desiredrelief and intaglio effects. y n

12. A pictorial representation for advertising and other displaypurposes, comprising a plurality of separate members representingseparate parts compositely forming the pictorial representation, certainof said members being superimposed upon and interfitted with oneanother, and said members having thicknesses relative to one another toattain the desired relief and intaglio effects, a background and meansfor securing said members to one another and to said background. i

In ltestimony whereof I have signed this specification this 17th day ofJuly, 1924.

vYvYAN E. DONNER.

